Article: Choosing a Labeling Method

September 16, 2025
Catherine Hornsby
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How to Choose the Right Labeling Method

From tamp and tamp-blow to robotic arms and merge/wipe systems, each labeling method is explained with practical insights into its strengths, ideal use cases, and limitations. Learn how criteria such as product movement, fragility, label location, and production speed affect the choice of labeling technology. Whether labeling fragile items or high-speed cartons, this guide helps manufacturers and packaging professionals select the most effective solution for accurate, efficient label placement.

What Works Best for You?

When it comes to automatically applying labels to your products, boxes, or pallets, there’s no one-size-fits-all solution. The best method depends on the specifics of your setup—and that’s where a little strategy goes a long way.

Before you dive into the options, take a moment to consider the key criteria that shape your labeling needs:
 
  • Movement – Is your product stationary or cruising down a conveyor when the label needs to land?
  • Speed – If it’s moving, how fast is it going?
  • Volume – How many labels per minute are you aiming for?
  • Fragility – Is the item delicate? Can it handle contact, or do you need a gentler touch?
  • Label Location – Are you labeling the top, side, bottom, or wrapping around a corner?
  • Distance – How far is the product from where the labeler will be mounted?
  • Product Variation – Are all items the same size, or do they vary?
  • Quantity – How many labels go on each item?
  • Label Size – Are you using one consistent label size or mixing it up?
  • Spacing – What’s the gap between each item on the line?

Methods

Once you’ve nailed down these details, your labeling system expert can help match you with the method that fits like a glove. Let’s break down the top contenders:
 
» Tamp
The tamp method is the workhorse of label application—simple, direct, and highly accurate. A label is dispensed onto a pad mounted to a linear cylinder. When triggered by a sensor, the cylinder extends and presses the label directly onto the item. This method shines whether your product is stationary or moving consistently. It’s great for flat surfaces and delivers excellent adhesion with minimal fuss. The speed depends on label size and how close the applicator is to the product, but it’s a solid choice for high-precision labeling.
 
» Tamp-Blow
Think of tamp-blow as tamp’s gentler cousin. It uses the same setup—a label on a pad and a cylinder—but stops just short of touching the item. Instead, a controlled burst of air blows the label onto the surface. This is ideal for fragile items or uneven surfaces where contact could cause damage or misalignment. It offers a nice balance of accuracy and delicacy, especially when the product can’t be jostled or pressed.
 
» Blow-On
Blow-on skips the cylinder entirely. Instead, the label is fed onto a fan or static pad and then blown onto the item with a bit more force. It’s fast and contact-free, making it perfect for delicate or oddly shaped items. However, it’s more sensitive to environmental factors—crosswinds, backdrafts, or inconsistent airflow in your facility can affect label placement. If your production space is well-controlled, blow-on can be a speedy, efficient option.
 
» Merge/Wipe
Merge or wipe labeling is all about speed. As your product moves past the applicator, the label is dispensed with its leading edge exposed. A brush or roller wipes the label onto the item as it passes. This method is ideal for high-volume lines and consistent product shapes. It can run on-demand or in a loose-loop setup, where a small buffer of labels is ready to go. Merge/wipe is fast, efficient, and great for operations where throughput is king.
 
» Tamp-Roll
Tamp-roll blends the precision of tamp with the smooth application of wipe. The label is placed on a pad, the cylinder extends toward the item, and a roller at the end of the pad gently wipes the label onto the surface. This hybrid method ensures strong adhesion and accurate placement, even when there’s a bit of distance between the applicator and the product. It’s a smart choice when you need both control and finesse.
 
» Robotic
Robotic labeling is the Swiss Army knife of application methods. A robotic arm equipped with a label pad moves with precision to place labels exactly where they’re needed. It can handle multiple label placements on a single item, navigate complex surfaces, and integrate seamlessly into automated lines. Whether it’s labeling pallets, boxes, or products with varying dimensions, robotic systems offer unmatched flexibility. They’re especially useful in environments where robots are already performing other tasks—labeling just becomes part of the choreography.

So, What’s the Best Fit?
Choosing the right label application method isn’t just about tech—it’s about tailoring the process to your product, pace, and precision needs. Whether you’re labeling fragile glass bottles or fast-moving cartons, there’s a method that’ll get the job done right.

Still unsure?
Don’t sweat it. A seasoned labeling pro can walk you through the options and help you land on the perfect match. Because when your labels stick, your brand sticks—with speed, accuracy, and style.  Talk to one of our labeling pros at 724-387-3500 or visit www.foxiv.com .

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